This 40' x 100' island trade show exhibit features a variety of textures and structures to bring the brand alive on the show floor. An extrusion-based fabric graphic backwall surrounds the perimeter of the exhibit space maximizing branded imagery and messaging. A double-deck structure serves as a reception area for clients and prospects while the main-floor space is left open to accommodate a large volume of attendee traffic. Topping off this design, a stylish, custom-built wooden pagoda houses a beverage bar, which was built using laminate paneled wood and custom counters which serve as a practical space for product sampling and engagement while visually communicating brand quality and atmosphere.